Top 10 Politics Websites – July 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Family Websites – July 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View Article‘Value’ Tops Global CPG Shopping Lists
Though tasty food and convenient home and personal products are important to shoppers, the value consumers get for their money is the utmost priority when they are shopping in these categories,...
View ArticleSearch-Engine Rankings: Searches Climb 5% in July; Google Loses Share
Total US searches increased 5% from June 2009 to July 2009, though Google’s share of the total search market decreased from 66.1% to 64.8%, according to search-share rankings from The Nielsen Company –...
View ArticleSocial Media Magnifies Marketers’ Influence
More than six in 10 (61%) US marketing and advertising executives believe that marketing teams within organizations have greater influence on business decisions now than they did three years ago, in...
View ArticleBehind the Curve: Week Ended Aug. 14, 2009
Below are this week’s links to recent research news, studies and lists from the collection of items that MarketingCharts didn’t get to writing up this week, but still may be worth a peek: (more…)
View ArticleDirect Marketing Hiring: No Recovery Until 2010
The recession appears to be slightly easing its grip on direct-marketing employment, as a smaller percentage of marketers are reporting layoff plans in Q309 vs. Q209 and more say they will hire staff...
View ArticleTop US Market Research Firms
The marketing, advertising and public-opinion research services industry in the US saw its first drop in inflation-adjusted income in more than 20 years, and early indicators suggest that 2009 will be...
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